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21/11 HR
HR Executive at Valiance Solutions

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Digital Marketing Role - IT (2-5 yrs)

Delhi NCR Job Code: 136815

Position Summary

This role will include Digital Marketing, Content Marketing and Email Marketing activities for the overall growth of the company.

Job Description

- Research for content topics in areas of AI, Machine learning and it's application across different industry segments.

- Create content, blog, infographics etc, on relevant topics for building brand awareness and lead nurturing.

- Define and execute content distribution and promotion strategy on Linkedin, Twitter & Quora for generating inbound traffic on website.

- Coordinate with the sales team to identify areas of support for marketing and execute necessary activities to build the sales funnel.

- Drive email marketing campaigns for lead nurturing and brand awareness. You should be able to create professional, elegant email templates working with business and sales teams.

- Measure the success of different marketing activities, optimize wherever needed to produce desired results.

- Create marketing collateral like infographics, PowerPoint presentations, email newsletters.

- Work with the founding team to define digital marketing roadmap and KPI's for success

- Demonstrate success of various digital marketing activities through relevant business metrics

- Figuring out leads and contacts from various professional networks (e.g. LinkedIn Sales Navigator) and connecting with them online or through mails for demand or lead generation.

Qualification & Technical Skills

- 2 years hands on experience on B2B digital marketing preferably with AI/ML startup or computer software industry.

- MBA in Marketing from reputed college.

- Skills: Linkedin Marketing, Email Marketing, Content Writing, A/B Testing, Content Writing, Strong sense of ownership & accountability,

- Candidate must have excellent communication and EQ skills. Should be able to communicate and handle clients on regular basis.

- Should have knowledge of creating professional e-mails and should have good command over MS Office, Excel.

- Tools: LinkedIn Sales Navigator, HubSpot, Mailchimp, Google Analytics, Wordpress, Canva

Evaluation Criteria

- Showcase links to content you have written or created

- Success metrics for different digital marketing activities

- Impact of your role in previous/current position.

Valiance is an AI/ML company working with early stage/growth startups to create IP lead decision products using data science, machine learning and cloud technologies.

We WORK with:

- Product Teams to improve product features using machine learning

- Business Leaders on problem analysis -what, why, what-if questions

- Data Science & Technology Teams for data engineering, model development &deployment

We expect our team members to be problem solvers in their respective fields and bring ideas to the table.

Why Join Us?

- We encourage your opinions and ideas to get the best out of your pre-sales/sales and marketing efforts.

- We offer best of industry sales incentives with you being in position to influence levers impacting sales outcomes.

- Dedicated budgets for driving initiatives you believe will add value, improve sales funnel and conversions.

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