HR Executive at Valiance Solutions
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Digital Marketing Role - IT (2-5 yrs)
This role will include Digital Marketing, Content Marketing and Email Marketing activities for the overall growth of the company.
- Research for content topics in areas of AI, Machine learning and it's application across different industry segments.
- Create content, blog, infographics etc, on relevant topics for building brand awareness and lead nurturing.
- Define and execute content distribution and promotion strategy on Linkedin, Twitter & Quora for generating inbound traffic on website.
- Coordinate with the sales team to identify areas of support for marketing and execute necessary activities to build the sales funnel.
- Drive email marketing campaigns for lead nurturing and brand awareness. You should be able to create professional, elegant email templates working with business and sales teams.
- Measure the success of different marketing activities, optimize wherever needed to produce desired results.
- Create marketing collateral like infographics, PowerPoint presentations, email newsletters.
- Work with the founding team to define digital marketing roadmap and KPI's for success
- Demonstrate success of various digital marketing activities through relevant business metrics
- Figuring out leads and contacts from various professional networks (e.g. LinkedIn Sales Navigator) and connecting with them online or through mails for demand or lead generation.
Qualification & Technical Skills
- 2 years hands on experience on B2B digital marketing preferably with AI/ML startup or computer software industry.
- MBA in Marketing from reputed college.
- Skills: Linkedin Marketing, Email Marketing, Content Writing, A/B Testing, Content Writing, Strong sense of ownership & accountability,
- Candidate must have excellent communication and EQ skills. Should be able to communicate and handle clients on regular basis.
- Should have knowledge of creating professional e-mails and should have good command over MS Office, Excel.
- Tools: LinkedIn Sales Navigator, HubSpot, Mailchimp, Google Analytics, Wordpress, Canva
- Showcase links to content you have written or created
- Success metrics for different digital marketing activities
- Impact of your role in previous/current position.
Valiance is an AI/ML company working with early stage/growth startups to create IP lead decision products using data science, machine learning and cloud technologies.
We WORK with:
- Product Teams to improve product features using machine learning
- Business Leaders on problem analysis -what, why, what-if questions
- Data Science & Technology Teams for data engineering, model development &deployment
We expect our team members to be problem solvers in their respective fields and bring ideas to the table.
Why Join Us?
- We encourage your opinions and ideas to get the best out of your pre-sales/sales and marketing efforts.
- We offer best of industry sales incentives with you being in position to influence levers impacting sales outcomes.
- Dedicated budgets for driving initiatives you believe will add value, improve sales funnel and conversions.