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16/03 Meenakshi Pupneja
AM HR - BFSI at Impeccable HR Consulting Pvt. Ltd.

Views:136 Applications:42 Rec. Actions:Recruiter Actions:2

Digital Marketing Role - FinTech (6-10 yrs)

Mumbai Job Code: 30214

The position is to :

- Drive communication for new and existing products, customer acquisition via Web and Mobile, customer lifetime value through cross-sell and deepening through communication linked initiatives

Key Accountabilities :

- Creative agency management including driving end to acquisition campaigns, deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches

- Product marketing - Responsible for new product launches, promoting existing products and features to increase usage

Job Duties & Responsibilities :

- Conceptualize and launch product related digital campaigns and ensuring on-going optimization to decrease cost of acquisition

- Creating collaterals and executing marketing plans for new product launches on digital and offline

- Responsible for ensuring up-sell and cross-sell on the portfolio to increase balances

Core Competencies :

- Product marketing

- Creative execution

- Digital marketing

- Agency management

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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