Associate Consultant at Indusion
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Digital Marketing Role - eCommerce (4-7 yrs)
Digital Marketing
Job Description :
- Plan and execute digital marketing strategy in consultation with the digital marketing agency
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights and optimise spend based on that
- Manage existing channels including regular updates of products, prices and communicate with the RM's of the various channels
- Identify new channels/portals for listing
- Manage responses from customers on various social media platforms, channels and website
- Website analytics
- Strong analytical capability to evaluate end to end customer experience
- Update lead tracker and follow up done with the customer basis the lead tracker
- Preparing search engine ranking and traffic reports to assess areas of potential improvement.
- Ongoing monitoring, tracking, and reporting website traffic including trend analysis using site analytics solutions such as Google Analytics
Core Competencies :
- Proven experience in digital marketing
- Experience of at least 4-7 years in the digital marketing space
- Thorough understanding of SEO, SEM and SMO
- Strong analytical skills and data driven
- Solid knowledge of website analytics tools
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