Digital Marketing Role - Advertising Firm (5-8 yrs)
Understand different business verticals, segment target audiences, and plan go-to market strategies.
- Collaborate with the Sales & Marketing (S&M) team to create, plan, execute, and monitor all inbound & outbound lead generation activities - Email, LinkedIn, and Other relevant channels (Online & Offline).
- Define & execute a variety of marketing campaigns as per business requirement & track effectiveness.
- Collaborate with web developers and content writers and drive technical on-page & off-page SEO and keyword identification activities, and continually improve to achieve desired results.
- Develop and execute Monthly/Quarterly/Yearly Marketing Calendar for digital visibility & sales.
- Conduct keyword research and selection for pay-per-click campaigns and provide ongoing support of all SEO & SEM initiatives including reporting, analysis and optimization recommendations to ensure continued high rankings.
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