HR Recruiter at Park Global HR Services
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Digital Marketing Role (5-8 yrs)
Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Expertise in Lead generation activities ( Database fechting & Email Marketing)
Requirements :
- MBA in marketing or a related field preferred
- Good communication and writing skill essential
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Handled a minimum of 5 member team
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush)
- Experience Social Media Advertising (Facebook and LinkedIn)
- Experience in Social media tool (Hootsuite)
- Knowledge of Designing software
- Expertise in Video SEO
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Should have handled international customer (Phone/Email)
- Marketing automation tool experience preferred Infusionsoft.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
