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13/01 Divya
Assistant Manager HR at Cosmos Consulting

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Digital Marketing Role (3-9 yrs)

Gurgaon/Gurugram Job Code: 308031

This role is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.

- Responsible for the day-to-day management of digital marketing campaigns,

implementation of paid media, SEO, email, and marketing fulfilment in support of campaigns.

- Leverage data and analytics to understand which activity is giving the largest ROI and profiling the client segment (sectors, content, or business line)

- Interface with marketing and service line teams to help drive high-performing digital campaigns in line with global themes and regional and local requirements.

- To monitor and optimize campaigns throughout its duration.

- Become a superuser on Salesforce Marketing Cloud and engage to assist in Email campaign execution

- Embed a process across BDS business to manage large-scale campaigns effectively.

- Report key metrics of campaign back to business.

Qualifications :

- 5 plus years of digital marketing / data experience

- Strong project management and digital marketing skills

- Proactive approach to campaign execution and reporting.

- The ability to manage multiple, cross-functional projects with often tight deadlines and many stakeholders.

- Strong communications skills, both written and oral, ideally with experience working across multiple countries

- Experience using platforms including Salesforce (incl. Marketing Cloud), Sitecore, Social and SEM platforms.

- B2B business background preferred

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