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22/07 Madhuri

Views:59 Applications:32 Rec. Actions:Recruiter Actions:14

Digital Marketing Role (0-2 yrs)

Delhi NCR Job Code: 168190

Job description :

We are looking for an experienced Digital Marketing/SEO Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things including marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities :

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success

- Forecast marketing campaign growth and ROI for marketing campaigns

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date

- Maintain partnerships with media agencies and vendors

Requirements :

- Proven experience as Digital Marketing Executive or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

- Knowledge of HTML, CSS, JavaScript

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Sense of ownership and pride in your performance and its impact on company's success

- Excellent communication and interpersonal skills

- Good time-management skills

- BSC/BA in marketing or relevant field

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