Director at Lead Search
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Digital Marketing Lead - Online/Internet (8-10 yrs)
Role & Responsibility:
- Responsible for Digital Marketing - personalised commerce and consumer engagement business
- Deliver paid digital media marketing - SEM, SMM, SEO, Affiliates, etc.
- Devise digital marketing strategies and initiating campaigns to drive traffic to the program website and app
- Manage digital marketing plans, vendors and implementation across search, social, video, email marketing, affiliates and other digital channels.
- Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan
- Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, whatsapp, Google +, blogging-based platforms, etc.
- Manage and optimize spend across various online media channels
- Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization
- Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team.
- Measure and report the performance of paid digital campaigns vis-a-vis key metric & contribution to business
- Stay attuned to the best practices, algorithm updates, optimization techniques etc.
Candidate Qualification and skill sets:
- Engineer, MBA
- 8-10 years post qualification experience
- Deep & hands on knowledge of Adwords, SEM/SEO, display marketing, affiliates marketing, paid SMM, Double Click (search, display) remarketing
- Should be well versed with Google Analytics, Webmasters, and other web analytics tools
- Ability to follow a data driven approach in each aspect, from suggesting changes to measuring the impact
- Successful track record of managing high engagement communities
- Basic level of technical understanding on server, site architecture, sitemaps, robots.txt, HTML, meta tags
- Ability to document requirements with clarity for easy of execution by the technical team
Target Industries & Companies:
- Ecommerce, Listing sites, SEO/SEM digital media agencies, Travel Portals
- Amazon, Flipkart, Snapdeal, OLX, Quikr, iProspect, Interactive Avenues, Mindshare,
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