Assistant Manager at B3 - Brain Behind Brand
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Digital Marketing Lead - IT (2-7 yrs)
POSITION :Digital Marketing Lead
LOCATION: KOLKATA
Experience: 2 to 5 Years.
Job Description
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
Required Knowledge:
- Experience creating case studies.
- Develop sales enablement kits and branding strategies.
- Involved in all marketing communication activities such as Hi-Touch Events, Analyst Relations, PR and Social Media.
- Manage all aspects of special events planning, execution, and follow-up for a wide spectrum of events from small regional events to nationwide conferences. This includes events for SAP, Oracle, Microsoft, and HP to name a few.
- Research of new potential events is also executed.
- Create social media messaging for Facebook, LinkedIn, and Twitter while following best practices.
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