Role : Digital Marketing Expert

Reports to : Chief Marketing Officer

Location : Solitaire Corporate Park, Andheri, Mumbai

About the Company : Our client is Mumbai based Real Estate Technology startup.

- As India's first technology-based and consumer-centric real estate buying platform, the client is building on its reputable stature and has gained the attention of several leading investors.

- Post its successful first round of funding of $2M led by Tinder founder Justin Mateen, celebrity investor Brad Bao, the Co-Founder of Lime and Kinzon Capital has invested an undisclosed amount in the company. Our client also has a post funding valuation of $12M, making it one of the highest valued companies in India at the seed stage.

- The business plans to transform the homebuyer journey in real estate from a cumbersome and painful process that is completely out of sync with the digital economy. It is building a fully integrated online to offline system to make real estate transactions delightful, rather than painful as they currently are.

- Using data science and proprietary algorithms, the company will also allow clients to compare properties fairly and price transparency will lead to higher transactions in the industry.

Responsibilities :

- In this role you will be responsible for growth of the digital pipeline, from aligning briefs with business goals to translating key objectives into an integrated plan.

- Planning content engagement, contact acquisition and demand generation through email, web,social and targeted advertising.

- Develop key customer audiences by planning return-user engagement and remarketing experiences

- Identify critical areas of improvement across the web user journey and funnel while developing plans to address challenges in a rapid and effective manner.

- Strategize the go-to-market activation plan including channel mix, reach and ROI.

- Build systems for forecasting, measuring, and reporting on the performance of campaigns.

- Drive the measurement for marketing ROI to demonstrate digital as an enabler of growth.

- Evaluate and develop new digital marketing channels and opportunities.

- Strong project management, analytic and interpersonal skills

- Writing briefs

- Developing and organizing campaign projects and assets

- Timely communication coordinating all stakeholders

- Managing timely delivery and outcomes

- Motivated and independent to act with precision and initiative.

- Social Media Marketing

- Facebook Marketing

- Instagram Marketing

- LinkedIn

- YouTube Marketing

One Should have worked on :

1- PPC Campaigns

2- Site analysis

3- SEO Tools

4- On-page Knowledge

5- Content Analysis

6- Off - Page Knowledge

7- AdWords and paid campaigns.

8- Leads generation

Experience/Qualifications/Skills :

- Education :

- B. Tech / MBA / Graduate Degree in Computers/IT/ Marketing / Advertising with business understanding.

- MBA (Marketing) Preferred

- Minimum 5 Years of experience from Real Estate / Property Tech industry.

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