HR at Careerist Management Consultants
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Digital Marketing Executive - Retail (3-4 yrs)
Job Description
Job Position: Digital Marketing Executive
Reporting to: Department Head
Location: Delhi
About Client: Our Client is an Indian chain store retailing garments, furnishings, fabrics and ethnic products that are made from traditional techniques, skills and hand-based processes. .Established in 1960, Links over 53,000+ craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.
Job Responsibilities:
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Develop, Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Utilising a range of techniques including paid search, SEO and PPC.
- Improving the usability, design, content and conversion of the company website
- Evaluating customer research, market conditions and competitor data.
-Review new technologies and keep the company at the forefront of developments in digital marketing.
-Collaborate with internal teams to create landing pages and optimize user experience
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- To prepare various reports as per the timelines, daily, weekly, fortnightly and monthly for Head E Commerce
- Responsibility for planning and adhere to the budget of all digital marketing
Desired Skills & Expertise
- Min 3-4 Years of Experience . Retail or E Commerce experience will be preferred.
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