Digital Marketing & Content Professional (3-5 yrs)
Please find the below JD
Job Description :
- 3-5 years of relevant experience in Web Analytics.
- Experience in web analytics tools, such as Adobe Analytics and Google Analytics.
- Experience in tracking implementation using GTM and DTM (tag management tools)
- Experience in mobile app analytics implementation
- Understanding of latest trends and tools in digital analytics
- Ability to understand business requirements, translate them to technical specifications and create proper documentation
- Exposure to large travel & e-commerce platforms web analytics data
- Knowledge of third party pixel implementation
- Effective communication skills as the role demands interactions with stakeholders across business verticals.
- Ability to understand and analyse business KPIs.
- Knowledge of customer attribute data to deliver robust insights on customer behavior
