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16/11 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:59 Applications:37 Rec. Actions:Recruiter Actions:18

Digital Marketer - Real Estate (1-13 yrs)

Anywhere in India/Multiple Locations/Hyderabad Job Code: 185397

- Strong opportunities to progress your career

- Fantastic work culture

We are hiring Digital marketer for a company which provides Housing Solutions to all their esteemed customers.

The Job :

Key responsibilities areas :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Driving performance marketing via Display Ads, Facebook Ads, Google Ad Words, PPC and SEO/SEM.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

The Profile :

You have :

- You have at least 1 year experience ideally in Digital Marketing, Content Management or Brand/ Product Management within Real Estate industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within Content Development & Management, CRM/ Loyalty Marketing, Social Media/ Viral Marketing, Digital Transformation/ Change Management and Performance marketing would be a strong advantage.

- You have good knowledge of Campaign Management Tools (eg. Hubspot), Content Management Tools (eg. Magento), Other and Web Analytics Tools (eg. Google Analytics).

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are adaptable and thrive in changing environments

- You are highly goal driven and work well in fast paced environments

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