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12/10 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:2 Applications:5 Rec. Actions:Recruiter Actions:1

Digital Marketer - CPaaS Provider (1-6 yrs)

MP/Indore Job Code: 180735

- Work alongside & learn from best in class talent

- Opportunity within company with a solid track record of success

We are hiring Digital Marketer for a CPaaS provider empowering enterprises to deliver an effortless experience to their customers across several mediums, including chat, voice, call, and email.

The Job

Key responsibilities areas :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via Display Ads, Facebook Ads, Google Ad Words, SEO/SEM, Media Buying and Customer Acquisition Funnel.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

The Profile:
- You have at least 1 year experience ideally in Digital Marketing within IT industry.

- You have solid experience in a regional role ideally including experience covering India and Rest of Asia.

- Experience within App Marketing, Digital Transformation/ Change Management, Growth Hacking, Social Media/ Viral Marketing, Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You have good knowledge of Campaign Management Tools (eg. Hubspot), Content Management Tools (eg. Magento), Other and Web Analytics Tools (eg. Google Analytics).

- You are adaptable and thrive in changing environments

- You possess strong analytical skills and are comfortable dealing with numerical data

- You enjoy finding creative solutions to problems

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