Digital Marketer (1-5 yrs)
- As a Digital Marketing Specialist at r, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various online platforms. Your primary goal will be to increase brand awareness, drive website traffic, and generate high-quality leads. You will collaborate closely with our marketing team to create and execute effective digital strategies.
Key Responsibilities :
Social Media Management : Manage and maintain our social media profiles, creating engaging content and optimizing posting schedules.
Content Marketing : Develop and curate valuable and relevant content for blogs, email marketing, and social media to attract and engage our target audience.
SEO Optimization : Optimize our website and content to improve search engine rankings and organic traffic.
PPC Advertising : Plan and execute Pay-Per-Click (PPC) advertising campaigns, including keyword research, ad creation, and performance tracking.
Email Marketing : Create and manage email marketing campaigns, including list segmentation, A/B testing, and reporting.
Analytics and Reporting : Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics, and provide regular reports and insights to optimize strategies.
Conversion Rate Optimization : Implement strategies to improve website conversion rates and lead generation.
Stay Updated : Stay up-to-date with industry trends and emerging digital marketing technologies to suggest and implement innovative strategies.
Qualifications :
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in digital marketing, with a track record of successful campaigns.
- Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing software.
- Strong analytical skills and data-driven decision-making.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Certifications in digital marketing (e.g., Google Ads, HubSpot) a plus.
Benefits :
- Competitive salary and performance-based bonuses.
- Health, dental, and retirement benefits.
- Professional development opportunities.
- A dynamic and collaborative work environment.
- Opportunity to make a significant impact on the growth of the company.
