Digital Campaign Manager - Marketing (3-6 yrs)
Role: Digital Campaign Manager
Experience: 3 to 6 years
Location: Delhi
Qualification: Bachelor's Degree
Key Responsibilities :
- Plan and execute all digital marketing campaigns; including SEM, marketing database, email, social media, and display advertising campaigns
- Identifying trends in data and creating audience with logic Build audiences and launch campaigns based on the plans
- Coming up with innovate ways to run paid campaigns Monitor the campaigns and have an agile outlook to make them work
- Conduct A/B tests on creatives and ad copies and clearly establish the outliers Driving awareness, demand, and acquisition through social media marketing channels
- Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
- Analyze and report on performance metrics and set up test plans to improve the campaign performance
- Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Work towards month-on-month increment while maintaining the channel efficiency.
- Work with content writers to develop compelling messaging across platforms. Work with designers to ideate and develop relevant creative to increase the CTR numbers.
- Building experiments and tests basis hypothesis (creative, audience and content) Manage Facebook Ad Account and Google ad account Analyse the reports and translate them into meaningful insights for the stakeholders Provide Daily/Weekly/Monthly reports to internal and external stakeholders
Key Skills & Experience :
- Experience in managing multi-channel app install campaigns is preferred
- Strong analytical background and direct experience in digital marketing
- Have in - depth knowledge of Facebook ads platform, Google ads platform and be a hands - on marketer having large scale -campaigns including A / B testing ads.
- Having a good grasp of English Vocabulary and good experience of using MS Excel Detailed understanding of app-based business campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
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