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29/09 Tulsaney M L
Manager - HR at Digilantern

Views:109 Applications:43 Rec. Actions:Recruiter Actions:7

Digilantern - Social Media Specialist (2-8 yrs)

Noida Job Code: 236306

YouTube Specialist

About Role :

We are looking for an individual who is organized and professional with at least 2 years of work experience on YouTube platform.

Requirements :

- Relevant experience in the technology / healthcare industry

- Great personality with a positive attitude, lots of energy and professionalism

- An excellent understanding of the YouTube platform

- YouTube Certified

- Strong understanding of Social Media

- Ability to take the initiative and drive excellent results

- Ability to track, analyze and manage data and records

- Ability to handle work pressure and time management

- Positive attitude

- Skilled in using spreadsheets and creating reports

- Mastery of Office Suite (MS or Google), in particular with Word and Excel

- Excellent written and verbal communication skills

- Strong understanding of tracking, tagging, and YT tool

- Must have good understanding of different types of YOUTUBE ads formats i.e. Skippable in-stream ads, Non-skippable in-stream ads, In-feed video ads, Bumper ads, Outstream ads, Masthead ads etc.

- Facebook/Instagram marketing is an added plus.

Job Description :

- Manage YouTube channels for various clients

- Provide support and services to various clients

- Optimize YouTube videos to create clean and consistent content for our partners

- Track, analyze and report key opportunities for growth and/or change

- Perform as a frontline resource for YouTube best practices

- Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development)

- Provide regular updates on partner development, initiatives and results

- Provide expertise in creating documentation and other resources relevant to partners

- Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc.

- Drive-up subscribers & revenue of YouTube channel

- Build & manage the YT channel strategy, look, feel, ranking, promotions, partnerships.

- SEO Ranking : Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking.

Engagement : Manage comments to engage with subscribers of the channel

Content : work with Video creation team to develop content to increase engagement

Attribution : Setup tags managers [UTM, GTM] for to track & optimize user behaviors

Setup Ad Formats : in-stream, out stream, discovery, bumper, masthead.

- Analyse trends using website analytics tools (e.g. Google Analytics etc.)

- Setup and run ad campaign for YT should be able to manage and optimize the same as well.

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