People Manager at Digicorp Information Systems Pvt. Ltd.
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Digicorp - Manager - SEO/SEM (1-3 yrs)
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Finding target audience online.
- Engaging with the audience and building a tight-knit community (remember: quality, not quantity!).
- Monitoring brand mentions: answer inquiries, provide customer service, dispel brand myths.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of company's social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
What will you do at Digicorp :
- Proven working experience in social media marketing or as a digital media specialist.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of SEM and SEO.
- Knowledge of online marketing and good understanding of major marketing channels.
- Creative in nature, since a large part of social media involves visuals in some form or another, having an eye for creativity is helpful.
- This can mean being a decent photographer, video grapher or graphic designer. At the very least, you should be able to distinguish between a great and poor design.
- Positive attitude, adaptive, creative in nature, detailed and customer oriented with good multitasking and organisational ability.
- Fluency in English.
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