09/08 Kamal Wadhwa
Head Recruitment at Talentiser Pvt. Ltd.

Views:66 Applications:29 Rec. Actions:Recruiter Actions:6

DGM - Alliance Marketing - IT (10-15 yrs)

Bangalore/Delhi/Mumbai Job Code: 86443

DGM - Alliance Marketing


We are hiring for well know IT MNC company. Please find below the JD of the role

Location: Mumbai or Delhi Or Bangalore

Role :


Alliances Marketing profile who has experience with handling Cisco account. If not any other OEM Alliances experience is fine. Needs to be Marketing profile and not Sales profile. Please look at 10+ years of experience with at least recent 4-5 years of experience purely in Global Alliances Marketing.


Person needs to have experience in handling Market Development Fund (MDF) and able to maintain(and have) C level relationships with Alliances Partners. Individual contributor Global role. Prefer candidates with 1-2 month with NP buyout option.

Responsibilities :

- Own creation and execution of an integrated Marketing Plan to leverage the Alliance partnerships for growing Reputation, new demand creation and supporting joint market engagement

- Plan and execute high impact joint programs aimed at increasing awareness on the association between company and Alliance Partners in the market

- Acquire, grow and manage Market Development Fund (MDF) and other resources from the Alliances

- Manage allocation and utilization of the Alliances Marketing budget globally to support joint marketing programs

- Develop and manage deep relationships with key Marketing and business stakeholders in the Alliances organization to identify and leverage synergies to grow joint market positioning and accelerate growth for joint propositions/services

- Build market relevant joint value propositions and end-customer focused themes to enable market engagement. Leverage Alliances marketing channels to grow and expand market reach in the target segments

- Collaborate with Regional Marketing, Product Marketing and other central functions to build an Alliances focus across every relevant initiative in organisation and achieve higher business impact by leveraging Alliances resources/relationships

- Support and enable the key stakeholders working with the Alliances across Product and Sales organization

- Measure, report and optimize the business impact and outcomes of all Alliances Marketing initiatives

Qualification & Experience :

- MBA or equivalent

- 10+ years of work experience with at-least 5 years of B2B technology marketing experience

- At-least 3 years of experience in a senior Alliances marketing role in B2B technology companies

Competencies & Skills :

- Proven experience of building and executing a 360-degree global marketing program

- Strong business acumen - understanding of the financial and non-financial performance drivers of the organisation and the business unit

- Strong understanding of the Alliances / Strategic Partnerships business

- Proven experience in leading globally dispersed, cross-functional teams to successfully achieve ambitious goals

- Developing compelling, market relevant propositions and themes

- Identifying, managing and evaluating marketing agencies

- Personable & Relationship focused - outgoing, positive, energetic with keen desire to build rewarding relationships

- Skilled Communicator - An excellent written/verbal and interpersonal communicator with an ability to work with people from diverse backgrounds and geographies

- Collaborative - Possessing a true team mindset and an ability to forge strong connections and assume leadership without formal authority

- Adaptable - You are flexible and efficient, with the ability to manage multiple priorities, capable to deal with ambiguity and adjust quickly to the changing need of the business

- Detail and results oriented; skilled at both planning and hands-on execution

- Team management and development

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