15/04 Pankhuri Shastri
Sr. Consultant-HR at Skillventory Manpower Services LLP

Views:87 Applications:37 Rec. Actions:Recruiter Actions:9

Deputy Manager/Manager - SEM/SEO - BFSI (1-10 yrs)

Pune Job Code: 70832

Job Description:

ORGANIC SEARCH (SEO)

- Perform keyword research and manage the keyword portfolio in coordination with business objectives.

- Monitor and evaluate search results and search performance across the major search channels on daily basis

- Drive on-page and off-page optimization for BFL digital assets.

- Execute search campaigns for various business initiatives

Monitor and evaluate search performance across the major search channels to improve rankings.

PARTNERSHIPS AND CAPABILITIES :

- Execute and optimize content programs for SEO.

- Manage SEO recommendations and implementation from external consultants and vendors.

PERFORMANCE MARKETING :

- Deliver ROI through various search campaigns

- Improve CTR (click through rates) and consequent offtake

- Keyword monitoring across SEO and SEM

KEY METRICS :

- Search Engine rankings

- Search originated traffic & CTR

- Execution efficiency (TATs and delivery)

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