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14/02 Gokul Vellingiri
Technical Recruiter at Hashone Careers Pvt Ltd

Views:49 Applications:16 Rec. Actions:Recruiter Actions:6

Demand Generation Specialist - IT (3-5 yrs)

Mumbai/Pune Job Code: 312596

Key responsibilities :

1. Market Research : Stay informed about industry trends, competitive landscapes, and customer needs to tailor marketing strategies effectively.


2. Campaign Development : Develop and execute integrated marketing campaigns that effectively target and engage various customer segments, and industries.

3. Content Development : Write your own content and also collaborate with content creators to develop compelling marketing materials, including whitepapers, case studies, web content, and email campaigns.

4. Lead Generation : Drive lead generation through multiple channels, including online and offline marketing activities, webinars, events, and other demand generation programs.

5. Sales Enablement : Work closely with the sales teams to ensure alignment between marketing efforts and sales goals, providing them with the necessary materials and insights to close deals.

6. Data Analysis : Monitor and analyze campaign performance metrics to identify and suggest areas of improvement and optimize strategies for lead generation and conversion.

7. Reporting and Analytics : Provide regular reports on the performance of marketing campaigns and recommend data-driven improvements.

Who we are looking for ?

- A thinker and a problem solver

- A self-motivated individual who has absolute focus on numbers and is hungry for growth (financially and career-wise too)


- Who has knowledge of buyer persona and can dynamically address the pitch in the language they know

- Excellent communication (written, verbal and listening) and collaboration skills.


- Proficiency in marketing automation and CRM platforms.

- Bachelor's degree in computer science, engineering, marketing, business administration, or a related field. A Master's degree is a plus.


- Proven experience in demand generation or B2B marketing, with a focus on cloud solutions preferred.

- Knowledge of the cloud computing industry and Google Cloud products is a plus.


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