Demand / Lead Generation Specialist

Employment Type : Full Time, Permanent

Organization : A Series C funded company, leader in Industry 4.0 Segment

- Identify & generate demand

- Key accounts marketing/lead generation

- Accelerate the marketing-to-sales journey

- Contribute to the pipeline growth

- A target-driven role that will contribute to new business revenue for the company

Target Market : 1st Phase - APAC Including India, 2nd Phase - Add mature markets as we grow.

Roles & Responsibilities :

- Build, execute, and scale up the high-performance ABM/lead generation program.

- Research and identify the multiple contacts/ideal personas/target audiences from a defined set of accounts

- Profile the prospects and gather account/contact intelligence

- Work with the sales and marketing team to create the ideal email/tele-pitch for an effective outreach

- Nurture the relations from a sales/marketing engagement point of view

- Necessary understanding of the company, our products/services, domain expertise, and business success stories will be provided during training

- Maintain a deep understanding of positioning, key value propositions, and messaging

- Has to successfully engage target accounts by moving them effectively through the buyer's journey

Job Description :

- Research on the market and competition will come in handy to make a unique pitch

- Generate leads using LinkedIn, email marketing, tele-prospecting or other effective methods are desirable

- Should generate a minimum of 8-10 qualified appointments/ per month

- Quality of appointments will be desirable over quantity.

- To meet & exceed demand generation goals with time and experience

- Report the campaign progress on a weekly/monthly basis to the sales & marketing stakeholders

Candidate Profile :

- 5-8 Years of experience in lead generation/appointment setting/tele-prospecting campaigns

- Has maintained a stellar performance record in the past organizations

- Experience working with a B2B, SaaS company, technology selling is preferred

- Previous experience in selling Predictive Maintenance/Machine diagnostics solutions is preferred [Not mandatory]

- Education- Bachelor's degree in Marketing, Business, or comparable education/experience.

- Understanding of attribution and demand generation techniques

- Experience with targeting, segmentation, and list acquisition to build prospect lists

- Familiarity with the technical sales cycle, nurturing leads and driving adoption

- Strong written and oral communication skills in English are a must.

- Proficient in Microsoft Office tools.

- Looking for someone who can join immediately / Within a month

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