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22/05 Akshita Rawat
Assistant Manager at Decision Point

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Decision Point - Product Marketing Specialist (2-4 yrs)

Gurgaon/Gurugram Job Code: 326897

What would a typical day at your work be like?

- Develop and execute product marketing plans to drive awareness, generate leads and execute GTM

- Collaborate with cross-functional teams to gather insights, define target audiences, and refine product messaging.

- Create compelling marketing collaterals, including product guides, presentations, case studies, and website content.

- Find, Develop and execute multi-channel marketing campaigns to reach target audiences and drive engagement.

- Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product enhancements and differentiation.

- Work closely with sales teams to develop sales enablement materials and support lead generation activities.

- Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies accordingly.

- Stay informed about industry trends, emerging technologies, and competitive developments to inform product positioning and marketing strategies.

What Do We Expect?

- Master's degree in marketing, business, or related field; MBA preferred.

- Minimum 2+ years of experience in product marketing, preferably in the technology or software industry.

- Proven track record of developing and executing successful product marketing campaigns.

- Strong written and verbal communication, with the ability to craft compelling messaging and content.

- Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.

- Analytical mindset with the ability to interpret data and insights to drive informed decision making.

- Experience with marketing automation platforms, CRM systems, and digital marketing tools preferred.

- Self-motivated and proactive with a strong sense of ownership and accountability.

- Creative thinker with a passion for innovation and continuous improvement.

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