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07/11 Pratik Marfatia
Co Founder at Decadenz

Views:42 Applications:14 Rec. Actions:Recruiter Actions:8

Decadenz - Associate - Content Management (1-3 yrs)

Gurgaon/Gurugram Job Code: 97569

Content Associate


Decadenz Brief:

Built by a team of ex BCG Management consultants, Decadenz is a fast growing early stage startup building a Challenger brand in the Indulgence space with its range of category creating Chocolate and Snacking products.

Live across 8 locations in Delhi NCR (with more in the pipeline), we are pioneering a Micromarket-driven, Digital first distribution & brand penetration model.

Job Description :

Looking for the quintessential dreamer to join Decadenz as early as it gets as we now plan to aggressively scale our brand penetration and operations who will be individually accountable and responsible for executing the following workstreams

1) Packaging & Collateral design & development: End to end responsibility for the design and development of all brand collateral, vendor development & negotiation for collaterals.

2) Visual Content: Responsibility for photography/ videography leading to quality visual content for cross-channel marketing

3) Written Content: End to end responsibility for all Ad/ Post and Blog Copy for brand Decadenz across digital platforms.

4) Influencer management: Drive influencer marketing campaigns in collaboration with City Business Manager to maximize ROI while enhancing brand salience.

5) PR Management: Coordination with media partners for organic & paid collaborations.

6) Events & Sponsorships: Identify attractive opportunities, execute participation and drive ROI via Sales/ brand salience from spends.

7) Corporate & Market Activations: Identify attractive opportunities, execute participation and drive ROI via Sales/ brand salience from spends.

All in all, every piece of communication this brand puts out comes from you. Everything that the above points don't cover, in all probability, comes from you. From Day 1, you'll work directly with the founder, as we craft India's most exciting indulgence brand. From scratch.

Requirements

- Educational qualifications no bar, 1-3 years of relevant prior experience ideal

- Special preference for candidates with past experience with FMCG startups/ end to end Content Management roles at F&B brands.

Compensation :

CTC: INR 4-7L per annum + attractive ESOPs

This role is based out of Gurgaon

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