HR Executive at Debut Infotech
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Debut Infotech - Executive - Pay Per Click (3-6 yrs)
Job Description :
- Forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Have past successful experience in running campaigns for a Software development company (service-oriented)
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Monitor Social media accounts (Linkedin, Instagram, Facebook) for content posting and run paid campaigns
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms
- Find ways to reduce the risk of click fraud, spam form submissions
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