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17/08 Sana Madhiya
Assistant Manager - Human Resource at DDB Mudra Group

Views:563 Applications:83 Rec. Actions:Recruiter Actions:20

DDB Mudra Group - Media Planner (2-3 yrs)

Mumbai Job Code: 172179

Arrive at actionable solutions using secondary data analysis (BARC /IRS /RAM /TAM /TGI /OMD tools etc) and by drawing upon media planning experience.

- To provide mid-campaign evaluation and take corrective action as required ensuring that campaign deliverables are met.

- Undertake research and analyze data using specialist industry resources

- Ensure that approved contract deliverables are created and sent as per the engagement calendar.

- Proofreading advertisement content before release.

- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.

- Evaluate the effectiveness of campaigns in order to inform future campaigns.

- Commercial flair.

- Good interpersonal, negotiation and communication skills, for liaising with colleagues,clients and media owners.

- Strong media software expertise - BARC/YUMI, IRS, MAP, TGI, Comscore, RAM etc.

- Attention to detail: ability to spot trends and provide compelling insights through data analysis.

- Strong functional media knowledge with ability to consider media issues from a media-owner perspective; being updated with broad media trends.

- Ability to interact with people from a wide cross-section to get pertinent information.

- Media experience with a mix of media planning/buying/research or channel strategy /insights experience.

- Have an analytical mind with an aptitude for statistics and math.

- Address all day-to-day ad hoc queries from the client.

- Provide quality analysis with action points for category competitive reports for clients.

- To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client.

- Collaborate with clients and the account team to understand the clients business objectives and media strategy

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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