Datawrkz - Analyst - Digital Marketing (0-2 yrs)
Client Servicing and Account Management:
- Craft media plans and build proposals for advertising campaigns the clients want to execute
- Conduct secondary research about client or client's industry in order to craft more relevant campaign strategy
- Coordinate internal teams aligned with the account to ensure client success
- Coordinate with operations Head and Finance to manage contracts and payment
- Communicate with clients to ensure that campaigns are delivering as per expectations
Campaign Management & Optimization :
- Drive in-depth quantitative analysis of advertising campaigns
- Optimize to improve campaign success metrics including CTR, CPC, CPA and campaign pricing
- Oversee creation, implementation and tracking of online marketing campaigns in Google AdWords, Facebook, and Programmatic platforms
- Liaise the media buying platforms and technology partners to improve campaign delivery
Initiatives:
- Apply own insights, analysis and client feedback to tune campaigns to success
- Share, educate and assist the internal team members and clients with relevant insights to improve Datawrkz's offerings
Qualifications, Skills and Experience :
- B. Tech/ B.E/MBA
- Minimum of 1-year prior experience in an analytics, digital marketing or business analysis role
- Experience managing US clients with direct interaction with client preferable
- Very strong analytical skills
- Presales experience will be a bonus
- Clearly demonstrated interest and understanding of the Digital Marketing industry (Either worked in or took proactive steps to learn. Understanding of digital marketing terminology and concept is an absolute must)
- Strong written and verbal communication skills
- Candidates who have worked with Digital marketing or other marketing services industry (including market research, ad agency, PR agency etc) will be preferred
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