Datamatics Business Solutions - Manager/Senior Manager - Email Marketing (8-13 yrs)
Job Responsibilities:
- Manage and build overall email marketing strategy for maximizing lead generation
- Devising strategies to drive traffic to the website/landing page for the lead generation campaigns.
- Setup the business process in Digital Marketing, Creative Team & Operation Team.
- Setup, implement best practices for: ESP Systems, CRM modules.
- Manages and monitors Pay Per Click (PPC) campaigns for a wide range of target audience.
- Set-up and manage online marketing channels for content syndication/lead generation
- Proactively manages digital marketing Team, planning & execution with account management team.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Provide in-depth analysis and interpretation of campaign purpose and performance.
- Analyzing large sets of data, and multi-tasking across a wide array of responsibilities.
- Process implementation, including defining and tracking programs.
- Handling BAU activities like (but not limited to)
- Create smart email lists
- Increase email subscriptions
- Analyze data to get smart insights
- Analyze Clicks and Conversion data, ad expenses and ROI
- Suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Managing the Stakeholders, People Management & Resource Management
Person specification (competencies):
- Graduate with proven work experience as an Email marketing manager or Digital marketing specialist of min 8 to 10 years of experience.
- Proficiency in usage and set up of email and marketing automation tools.
- Excellent interpersonal & communication skills
- Strong Project management skills
- Ability to work under strict deadlines.
- Knowledge of latest digital marketing trends.
- Critical thinker and problem-solving skills.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
