DashLoc - Manager - Product Marketing - B2B Vertical (2-4 yrs)
Overview :
- We are seeking a dynamic and experienced B2B Marketing Product Specialist to join our innovative marketing team. The ideal candidate will play a pivotal role in driving the success of our B2B product portfolio through strategic marketing initiatives. This position involves collaborating closely with cross-functional teams, conducting market research, and developing and executing effective marketing campaigns.
Responsibilities :
Product Positioning and Messaging :
- Develop compelling product positioning and messaging tailored to B2B audiences.
- Ensure consistent and impactful communication across all marketing channels.
Market Research :
- Conduct in-depth market research to identify industry trends, competitive landscapes, and customer needs.
- Utilize insights to refine and enhance product marketing strategies.
Campaign Development :
- Create and execute targeted B2B marketing campaigns to generate leads and drive product adoption.
- Collaborate with the content team to develop compelling and informative marketing materials.
Sales Enablement :
- Work closely with the sales team to create sales enablement tools and materials.
- Provide training to sales teams on product features, benefits, and competitive advantages.
Customer Engagement :
- Develop strategies for customer engagement, including webinars, events, and customer advocacy programs.
- Foster strong relationships with key clients to gather feedback and insights.
Performance Analysis :
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
- Utilize data-driven approaches to measure the impact of marketing efforts on product success.
Collaboration :
- Collaborate with cross-functional teams, including product management, sales, and customer support, to ensure alignment and success.
Requirements :
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in B2B marketing, preferably in a product-focused role.
- Strong understanding of market dynamics and customer behavior in B2B environments.
- Excellent communication and presentation skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Demonstrated success in developing and executing successful B2B marketing campaigns.
- Familiarity with marketing automation tools and CRM systems.
- If you are passionate about B2B marketing, possess a strategic mindset, and thrive in a collaborative environment, we invite you to apply and contribute to the success of our innovative product portfolio.