Talent Acquisition Specialist at Darwinbox
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Darwinbox - Specialist - Content Marketing (4-5 yrs)
Content Marketing Specialist
We are looking for a qualified Content marketer who will be responsible for creating, improving and maintaining content to achieve our business goals.
Responsibilities :
- With deep understanding of the product & domain, recommend research & articles that can be published by Darwinbox
- Research industry-related topics and prepare well-structured articles / whitepapers / e-books
- Interact with customers and build content to narrate success stories in video and written format
- Develop engaging emailer communications tailored to the target audience
- Work with leading influencers & leaders in the industry to build thought leadership content
- Ideate and create employer branding content for social media, website & internal engagement events
- Collaborate with design teams to deliver best-in-class visual assets for articles & collaterals
- Conduct keyword research and use SEO guidelines to optimize content
- Manage content distribution to online channels and social media platforms to increase web traffic
- Analyze traffic and users engagement metrics of website and all channels to enhance traction
Requirements:
- An experience of over 4 years as an social media marketer/content marketer
- Knowledge of online marketing and good understanding of major marketing channels
- Knowledge of Content Management Systems, like WordPress
- Creative Writing: You should be creative and adept at writing content for blogs, HR expert articles, social media and outbound emails to prospective clients etc
- A desire to be a marketer: You should have a strong desire to master new-age digital marketing and explore strategies that can help in making the product reach its potential customers
- Master HR Tech Domain: You should be able to quickly learn about the HR tech space and understand the key trends to develop content accordingly
- BSc in Marketing, English, Journalism or previous experience in B2B space is a bonus
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