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04/08 Anubhuti Awasthi
Head Human Resources at D' Art

Views:4 Applications:6 Rec. Actions:Recruiter Actions:6

D'Art - Manager - Marketing (5-8 yrs)

Faridabad Job Code: 226921

D'ART is looking for collaborative creatives, skillful strategists, and marketing masters to lead our campaigns in exciting new directions. If you are a poised and confident professional who thrives on the details while being able to visualize the big picture, hit us today!

KEY RESPONSIBILITIES :

- Work closely with marketing team to develop and/or launch programs to create marketing plans and supervise those teams to ensure that the marketing plans be executed as previously set up.

- Coach local teams with plan development to drive brand awareness and product penetration.

- Develop and ensure implementation of strategic brand solutions through innovated techniques.

- Conduct market research to assess market opportunity, identify customer behaviors and insights

- Keep knowledge at the forefront of current and future industry thinking

- Be aware of products and services, industry innovation and thinking, media owners deals/offers and apply knowledge to support team in delivering brilliant client solutions

- Provide research and analysis to manage various issues that arise in the execution of the tactical media plan

- Collaborate in creating and executing launch plans for: Leads, brand positioning across new markets

- Collaborate in activities such as forecasting, branding, creative concepts, collateral creation

- Develops and maintains the tactical Media Plan

- Working with the Department Head, as well as implementation groups, develops budget allocations across media, media mix scenarios

- Provides day-to-day direction to implementation groups for the tactical plan

- Work collectively with Department Head to generate innovative and on brief integrated media solutions

- Develop ideas that will bring the strategic concept alive in all media channels

- Support the communication planning team and help to develop media strategy in line with the overarching communication strategy while demonstrating creativity, innovation

- Assist in the development and execution of pricing, reimbursement and contracting strategies

- Provide exact brief and direction to development teams

DESIRED ATTRIBUTES :

- Solid understanding of market research, marketing, new brand development and existing brand management & renovation, experienced with management & allocation of across media channels

- Understanding of owned/earned/paid channel management

- Experienced at both marketing & brand strategic planning and execution

- Exposure to and understanding of creative conceptualization, brand idea's generation and media mix planning

- Previous Brand manager or brand/media agency experience

- Solid brand communication skills across all levels - internal and external

- Detail-oriented, numerate and analytical

- Project management experience

- Strategic, creative and innovative thinking

- Strong interpersonal, presentation skills, good at managing client relationship

- Planned and organized - attention to detail

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