What You Will Be Doing :-

- Manage the build out of our digital analytics capabilities and operate as a key go-to insights person for the marketing team

- Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities

- Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.

- Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.

- Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts

- Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.

- Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area.

- Create visualizations (tableau/powerpoint/excel) to present analytical findings

- Partner with our Analytics team to learn and leverage new tools and custom metrics

Skills & Requirements

What You Need For This Position :-

- Bachelors- degree required

- 2-3 years of experience in digital analytics or digital marketing in-house or at an agency

- Must be proficient in using Adobe Analytics (SiteCatalyst) or equivalent web analytics platforms to create dashboards and analyze data

- Must be proficient in Microsoft Excel or similar tools

- Ability to identify, troubleshoot, and resolve web tracking errors

- Excellent organizational skills, accuracy, and attention to detail required

- Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis

- Ability to manage multiple priorities and competing deadlines

- Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred

- Experience with Optimizely or similar A/B testing tools preferred

- Experience with website heatmap tools preferred

- Experience with Tableau or similar data visualization tools a plus

- Knowledge of tag management solutions a plus

- Experience with CRM, marketing automation, digital attribution, and campaign management a plus

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