Culture Holidays - Social Media Specialist (3-8 yrs)
Job Responsibilities :
- Develop, implement and manage our social media strategy
- Measure the success of every social media campaign
- Stay up to date with the latest social media technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
- Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
- Set up and optimize company pages within each platform to increase the visibility of company's social content
- Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
Job Requirements :
- 3+ years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Familiarity with web design and publishing
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Positive attitude, detail and customer oriented with good multitasking and organizational ability