Roles and Responsibilities :

- Produce effective digital content, for the benefit of the Cuemath brand and our audiences, including but not limited to, content on our website(s), blogs/vlogs, social media, thought leadership, email/sms, infographics, video production, case studies and webinars.

- Creative copywriting across a multitude of channels. Applying a consistent brand narrative, style, messaging and tone of voice approach across digital content and channels. This includes using data-driven insight and understanding of the topical discussion areas for our audiences to enable effective engagement & ROI

- Support sales team with up-to-date content material

- Plan, create, and oversee the content production of all sales and marketing materials

- Brainstorm and collaborate with team for new ideas and content strategies

- Leverage search terms, market insights, user stories & deliverables to shape core themes/topics and develop Cuemath's point of view

- Website content production including copy-writing, on-page, and off-page SEO, ensuring content is easily discoverable and focuses on the end user/web visitor

- Execute engaging, relevant and on-brand content for social media platforms including daily monitoring, posting, promotion and identifying newsjacking opportunities

- Blog creation, curation, and contribution on a regular basis. Including auditing and repurposing existing content for fresh and monitoring/replying to comment threads daily.

- Work with contributors and partners as well as internal subject matter experts to support lean content production for influencer marketing content

- Work with designers to storyboard and create compelling video content

- Work collaboratively with colleagues to generate best-in-market content ideas and bring these ideas to life to support campaign plans and strategic business priorities

- Ensure all content assets are on-brand, consistent in terms of style, quality, and tone of voice, optimised for search and social promotion and added to the central content inventory

Essential Criteria : 

- Educated to degree level

- Experience (2+ years) of content marketing, marcomms and/or inbound marketing experience

Plus a minimum of 1+ years- experience to include the following :

- Relevant digital media experience, to include content marketing, social media marketing and search/paid marketing digitally driven campaigns

- Using data and metrics to both define and optimise content

- Strong understanding of search engine optimisation (SEO)

- Experience of using a range of social channels including, Twitter, LinkedIn, Facebook, -YouTube, and Instagram - both organic and paid

- Extensive experience of writing for the web, with proven ability to create accessible and usable content

Personal Attributes :

- Strong writer and editor

- Storyteller

- Creative

- Innovative

- Attention to detail

- Data-Driven

- Collaborative

- Ability to multi-task

- On top of emerging content marketing trends

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