HR at Crofarm Agriproducts Pvt Ltd
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Crofarm Agriproducts - Content Lead - Short Form (3-8 yrs)
Objectives of this role :
- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
- Raise the bar continually for writing fresh copy that connects with a desired audience and drives action.
- Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience.
- Maintain up-to-date knowledge of communications- industry trends.
- Stay current on the appropriate style guidelines and brand voice.
Responsibilities :
- Interpret creative briefs to develop concepts for execution.
- Research and understand needs and target audiences, through online searches, reviews of existing research.
- Write original copy and edit content for a range of marketing and communications materials.
- Collaborate with team and creative staff, from concept development to delivery of final product.
- Present copy concepts and final deliverables to the team.
- Create Persuasive Content (PN, WhatsApp, SMS, Banners, Social Media)
- Revise copy based on feedback.
Candidate should have experience of Consumer (B2C, D2C) content writing
Requirement :
- 3 + Years experience as an Copy writer
- Candidates from Consumer Internet Background would be preferred
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