- Ability to develop CRM strategy, technical solutions, data management and ecommerce strategies.

- To develop end to end customer-facing solutions with measurable metrics. Act as liaison with global business teams to leverage enterprise platforms if applicable.

- Develop the ability to capture customer insights and journey mapping via systems enhancements to drive improvements in various aspects of digital customer experience and engagement.

- Strong liaison relationship with the Marketing & Brand organization.

- Based on insight, journeys and objectives, understand and provide recommendations bridging the enterprise framework, strategy and processes.

- Integration to include marketing automation, social media, and other marketing drivers to support regional MarCom team to fulfill campaign and leads generation programs.

 -Build process and technical solutions to support marketing-to-sales attribution measurements via CRM along with improved lead scoring methodologies.

- Understand future direction of digital trends, emerging behaviors, technologies, and companies that may impact the organization.

- Assist with presentations for leaders and others to influence direction and assist with organization.

Change management for digital needs.

Required Skills

BACKGROUND/EXPERIENCE:

MBA

5-10 years of progressively responsible marketing/digital job experiences, CRM related experience will be a plus.

Working history with Marketing Automation/CRM programs

Desired Skills

- Excellent interpersonal skills

- B2B and B2C experience

- Strong customer focus

- Excellent presentation, numeracy, literacy skills.

- Familiar with project management methodologies.

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