Talent Partner at Qrata Consulting
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CRM Marketing Specialist - eCommerce (1-3 yrs)
CRM Marketing Specialist for NykaaFashion
- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
- Pilot new campaigns that drive increased engagement and revenue
- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
- Manage external agency and multiple vendor relationships related to CRM, personalise consumer marketing and database management
- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
- Manage the distribution and presentation of CRM reporting and status to executive stakeholders Digital Activation/DMP
- Develop audience segments by applying CRM learnings
- Create test and learn approach to optimize performance and develop insights on best practices
- Provide support in measurement and analysis of precision media campaigns
