Consultant at Michael Page
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CRM Manager - Auto Industry (6-14 yrs)
- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle
- Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities
- Monitor and maximise customer lifetime value strategies ensuring maximum profitability
- Overseeing direct communications with customers through the CRM
- Overseeing the migration of all direct communications to lower cost mediums such as Direct mailers, emails & SMS
- Working with external agencies and suppliers to ensure the successful delivery of the CRM plan
- Ensure the CRM provides an effective sales funnel and efficient sales process
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