Senior Talent Acquisition at Crimson Interactive
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Crimson Interactive - Unit Lead - Digital Marketing (2-8 yrs)
- Ideate and create innovative marketing strategies to facilitate B2C sales
- Conduct market research to effectively identify areas that offer possibility of growth and loopholes and take corrective measures accordingly
- Conduct regular competitor analysis
- Create business proposals and effective pricing decisions for various services
- Plan and implement innovative campaigns
- Interact and brainstorm with various departments to identify, create and offer new products and services for organizational growth
- Coordinate with the design team for implementation of websites, marketing material and other requirements
- Build persona and excellent customer journey
- Monitor web analytics dashboard, reports and point out key areas of improvement/expansion
- Optimize PPC and measure ROI
- Effectively manage the clients - needs and create strategies and plans for building client relationships
- Track web traffic, analyze visitor trends and build effective strategies to enhance sales
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