Key Responsibilities :

Strategic Planning : Develop and execute comprehensive marketing strategies tailored to the construction industry, aligned with company objectives and market dynamics.

Brand Development : Strengthen the company's brand positioning within the construction sector through targeted branding initiatives, thought leadership campaigns, and industry partnerships.

Market Analysis : Conduct in-depth market research to identify emerging trends, competitive landscapes, and opportunities for expansion in the construction market segment.

Digital Marketing : Oversee digital marketing campaigns, including website optimization, social media engagement, email marketing, and content creation, to enhance brand visibility and lead generation.

Project Marketing : Collaborate with project teams to create tailored marketing plans for individual projects, including pre-launch, launch, and post-launch activities to maximize project visibility and sales.

Client Relationship Management : Cultivate strong relationships with clients, architects, engineers, contractors, and industry influencers to foster collaboration and drive business growth.

Marketing Collaterals : Develop compelling marketing collaterals, including brochures, presentations, case studies, and project profiles, to showcase our expertise and capabilities to prospective clients.

Events and Exhibitions : Plan and execute participation in industry events, exhibitions, and trade shows to showcase our projects, network with key stakeholders, and generate leads.

Budget Management : Manage the marketing budget effectively, ensuring optimal allocation of resources and monitoring expenses to achieve desired ROI.

Performance Tracking : Monitor and analyze the performance of marketing initiatives, track key metrics, and prepare regular reports to evaluate effectiveness and inform future strategies.