Creative Writing - Advt/Media

Responsibilities:

- Write persuasive, clear, attractive copy with a distinct voice for various mediums.

- Develop creative ideas, with relevant insights from the world around us.

- Take on briefs and develop scripts, and help craft a treatment to execute. See the project from start to finish.

- Constantly work with the team and brainstorm on ideas.

- Pitch internally for one's own ideas for sketches, series, short films.

- Have a good network of editors, directors, cinematographers and production houses.

- Keep an eye out for relevant social commentary, topical issues, and other phenomenon and develop ideas that strike a chord with audiences across the spectrum.

- Write video scripts and - big idea- value propositions to drive marketing slogans and copy statements.

- Collaborate with marketing and sales teams to drive content idea generation that drives engagement and builds brand awareness.

- Ensure content reflects brand(s) guidelines including the brand promise, brand voice, and brand personality.

- Works closely with brand marketing teams to assess marketing copy and content performance/effectiveness.

- Provide strategic recommendations on adjusting tone/style/length/subject matter to drive engagement.

- Develop a brand-specific copy strategy. Assess long term content needs and recommend ways to integrate and streamline copy across multiple touch points.

Skills & Qualities :

- Proven experience as a scriptwriter or related role, preferably in advertising.

- Bachelor's degree; Marketing, Advertising, English, Journalism or Communications.

- Well-developed strong writing, editing, and communications skills.

- A deep understanding of consumers and what motivates them.

- Understanding what makes a compelling story.

- Knowledge of online content strategy and creation

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