Senior Consultant - Recruitment & Client Relationship at Sapwood Ventures Pvt Ltd
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Creative Strategist - Marketing - Digital & New Media (2-5 yrs)
Job Description :
- Aa a Creative Strategist you will be responsible for developing and implementing innovative marketing and advertising strategies to achieve specific business objectives. This role involves a combination of creativity, strategic thinking, and analytical skills to deliver effective campaigns and initiatives. We are looking for an experienced candidate, someone that can inspire others, taking our creative to a new level as we continue to grow. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences. You will work with various departments and report to the Business Head.
Major Roles & Responsibilities :
- Collaborate with the solutions department to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
- Research and monitor Digital & New Media industry trends and competitor offerings to improve current offerings.
- Creatively involved in end-to-end coordination and execution with the respective brands.
- Ensure on-time and effective communication with the internal team to ensure that clients' timelines are met.
- Brainstorm with team members to decide upon creative ideas to take the campaign, and pitches forward and help in making decisions for creative buckets.
- Create content that is fact-filled, interesting, and appealing to the target audience.
- Consume all kinds of copy and content and craft effective, creative, and engaging copy.
- Propose topical content and moment marketing campaigns proactively based on trending conversations relevant to the target audience
- Actively participates in client presentations.
- Create marketing plans to increase brand awareness
- Ensure strong brand presence in online and offline channels
- Design advertising campaigns for new products/services
- Coordinate with the Business Head- Brand Strategy to ensure consistency with the product line strategy
- Participate in organizing promotional events to positively present our company.
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, and compelling content.
- Meet budget standards by forecasting and managing expenses
- Prioritize work and resources across engagements based on short and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
Skills Required :
- Strong creative thinking skills, with the ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
- Knowledge of Digital & New Media industry trends and competitor offerings.
- Ability to creatively coordinate and execute campaigns for respective brands.
- Strong communication skills, with the ability to communicate effectively with the internal team to ensure that clients' timelines are met.
- Ability to brainstorm with team members to come up with creative ideas and make decisions for creative buckets.
- Strong writing skills, with the ability to create content that is fact-filled, interesting, and appealing to the target audience.
- Ability to consume all kinds of copy and content and craft effective, creative, and engaging copy.
- Basic knowledge of moment marketing campaigns and the ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite