Creative Copywriter (2-6 yrs)
Key Duties & Responsibilities :
- Conduct customer and industry research so you can develop a rich understanding of the motivations and fears of our audience, allowing you to craft compelling copy that converts
- Develop a deep understanding of our products and services and how they benefit our customers
- Research the competition and compare. Understand the benefits of using our products over competitors and continuously share feedback and ideas with the marketing and product teams about what improvements can be made to the product that can in turn have a big impact on conversions.
- Lead the development of the core messaging for every new product launch and marketing campaign by writing persuasive and audience-focused copy.
- Write copy for every step in our funnels
- Work together with our marketing team members to optimize the conversion in every step of our funnels.
- Help refine existing funnels and marketing content to improve conversion and improve alignment to the core messaging.
- Develop systems to help the team keep our messaging and brand voice consistent across all customer communications.
Required Skills and Qualifications :
- You measure your copy s success by CTR, conversion rate, and ROAS
- You have at least 2 years of experience with direct response copywriting.
- You think like a marketer and know how to craft copy that sells to the particular audience you