About Crafts Mill :

- Crafts Mill India is a new generation D2C e-commerce enabled Home and Furnishing Company. Check us out at https://craftsmill.in/

- Crafts Mill enables Manufacturing ecosystem to connect to Retail, through the presence of its market defining brand, focus on product design and an end-to-end supply chain enablement system.

- Rapidly scaling and profitable, Crafts Mill is one of the fastest growing start-ups in its domain.

Perks of the Job:

- Be part of the building team at the forefront of innovation

- Talent and hard work are rewarded, corporate hierarchy is not

- Hybrid Work (Flexible WFH and Office arrangement)

- Competitive Salary

- Access and ability to work with top leadership from across domains

RESPONSIBILITIES

- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis

- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts

- Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, Affiliate etc. Serve as the key strategic lead for programmatic display, especially the Double Click suite and Facebook Ads Manager.

- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner

- Work with our Performance agencies to institute best execution processes.

SKILLS / EXPERIENCE

- 2 years of relevant experience in Performance advertising, mainly Facebook Ads and Google Ads.

- Prior experience in E-commerce preferred with a specialisation in Marketing

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

- Understanding of the e-commerce and Interior Decor and Furniture industry, competitive landscape

- Demonstrated ability in executing results, with strong attention to detail

- Consumer-centric mindset and ability to think strategically and tactically

- Quick learner and ability to work in a fast-paced and dynamic work environment

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