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02/05 Komal
HR at Crack-ed

Views:37 Applications:7 Rec. Actions:Recruiter Actions:7

Crack-ED - Manager - Marketing (8-9 yrs)

Mumbai Job Code: 323891

Role Description :

- To develop Public relations and generate business, with the right channels and healthy team work to achieve the set goals.

- To ensure continued growth and expansion activity with a focussed approach to gain maximum market share.

- Understand and work closely with customers for two way smooth interactions and long term relationships.

- Demonstrate marketing expertise in own area to increase customer base and assist.

- Sr. Management in execution of planned strategy, processes and achieve forecasted results

Job Responsibility & Goals :

- Business Responsibility Areas Key Performance Indicators

- Marketing & PR Management

- Responsible for a key accounts in various areas

- To manage relationship, develop PR and ensure sustained long term business.

- Having good relationship and giving value addition to the customer and consumer.

- Explore business opportunities with different stakeholders for focused products and design strategies and initiatives to generate demand

- Engaging in PR activities to build customer relationship

- Attend various events and ensure brand promotion

- Marketing Reach and efforts

- Ensuring coverage of brand in various channels like, digital, offline events, direct marketing tools etc.

- Design and execute field marketing activities around the focused products with a view to increase adoption and depth.

- To handle distribution partners

- Number of prospects generated, number of meetings done, total relations built, PR built through various events.

- Brand presence in various channels and business generated through these channels.

- Working on the viability of the distribution partners.

- Ensuring proper coverage in the area assigned to the distributors.

- Managing claims.

- Ensuring FIFO in distributors' end

- To ensure market intelligence

- Updating the team on the changes happening w.r.t the products, offers and competition and also informing them about the trends in the industry.

- Study the market for new products and analyse the potential opportunities and come up with ways and initiatives to drive sale of new products

- To manage the customer and consumer

- Negotiating with the customers and intervening in the operational/service issues.

- Building relationships with clients and customers.

- To maintain MIS

- Preparing sales budget, forecasting and market intelligence for designated area.

- To manage teams

- Plan goals, review and provide feedback to subordinates

- Training of Sales Executives and distributor salesmen to gather relevant information for reporting.

- Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

- Conduct performance appraisals for subordinates and recommend team members for promotion

- Enable Sales on yearly basis

- Enabling leads and business directly or indirectly through the sales team

- QMS System Compliance & CRM Adherence

- Ensure compliance to quality system, completion/updating of documents as per QMS

- Daily reporting and updating of correct and actual data in CRM system

- Liaison with Other Verticals

- Collaborate with operations, manufacturing, dispatch team to ensure availability of material stock of focused products in line with demand

- Coordinate with other team members to resolve all interfacing related issues

- Number of partners

- Ad

- Timely feedback and improvements suggested

- Repeated business and relationship building

- Process adherence

- Overall team output for region

- Enablement of Sales achievement in terms of numbers (3 Cr annually)

- Process adherence

- Smooth functioning and feedback

Job Specifications :

Knowledge Attitudes Skills

- Financial Scope - Ability to handle big Capital Budget projects/Orders - INR 1-2 Cr or more

- Self-Motivated

- Presentation

- People Management

- Direct

- Outgoing

- Communication

- Geographical - PAN India

- Organized

- Professionalism

- Sales of Industrial Goods

- Adaptive to changing Environment

- Analytical

- Estimation & Documentation

- Persuasive

- Creativity

- Quotation Preparation

- Able to handle criticism

Role Requirements/Specifications :


- Bachelor's Degree in Engineering or Science or Commerce Desired

- Mechanical / Production discipline, MBA would be Plus

Previous Experience:

- Minimum 8-9 years of experience in industry or any project consultancy organisation in marketing & sales domain.

Desired :

- Experience in Manufacturing/chemical/petrochemical/Distribution industry

- Travel The job involves extensive travelling upto 80% across India

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