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16/03 Prasath
HR at Spectrum Consulting

Views:48 Applications:19 Rec. Actions:Recruiter Actions:1

Corporate Communication Role - Marketing - Advertising/Media Firm (8-12 yrs)

Chennai Job Code: 262818

Qualification & Skills set : 

- Any degree or degree in Visual communication/Media or allied fields with 8 + yrs of experience in Corporate communication field.

- Excellent communication/articulation and presentation skills

- Creative Mindset

- Team Player with positive attitude

- Self Starter, Diligent and mature with high level of ownership and accountability

- High EQ, excellent etiquette.

Job Responsibilities : 

- Mature hands-on professional with 8 + years of proven experience in the area of Corporate Communications (preferably from Hi Tech Consumer/Media/Digital/Software industry) with creative bend of mind and ability to make impactful artefacts to enhance Corporate brand . Well versed in latest digital techniques of brand building, creating/repositioning the organization brand identity aligned to strategic goals and end customer segment . The candidate would have to work with multiple teams in the organization to deliver output specific to each domain as below

Corporate Marketing & Branding (External) & Public Relations : 

- Create/reposition a brand identity for the company with logo, tagline, image etc in line with Marketing Team strategy

- Conceptualize, create and execute branding campaigns suitable to target segment.

- Create brand properties for implementation across different geographies.

- Identify Branding & Marketing opportunities inclusive of award participation and major branding events to enhance brand recall

- Update and maintain our Internet webpage with a powerful medium highlighting our events, laurels, credentials etc.

- Communicate and network with the media and industry bodies.

HR & Internal Communications : 

- Create suitable brand positioning strategies, programs and collateral to establish a strong "employer of choice " brand identity

- Understand the motivation drivers of talent pool and create brand campaigns and collaterals

- Build a powerful social media identity across forums like Linked In/Glassdoor for the company in line with latest trends

- Assist the Projects and Support Service Teams in implementing standardized external & internal signages.

- Create a powerful and dynamic INTRANET which serves as a virtual platform for employee engagement, learning, and networking.

- Draft internal communications on policies and programs as and when required.

- Design various periodic Communication forums like Town halls, Managers forum, Employee Forums, Leadership Blogs, Employee Diaries etc ( Virtual/Real )

- Draft frequent QnA, reinforcement campaigns & teasers etc to support HR/Company programs

- Run ESAT/Pulse Surveys on guidance of HR

Administration & Back Office :

- Create and upgrade standardized content and designs/banners, boards of the company

- Develop a good vendor community to avail customized services for the company at competitive quotes

- Initiate and establish a reusable branding archive repository for seamless and agile recreation

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