CorpGini - Executive - Digital Marketing (1-4 yrs)
1. Develop and manage digital marketing campaigns
2. Oversee a social media strategy
3. Write and optimise content for the website and social networking accounts such as Facebook and Twitter, Linkedin
4. Track and analyse website traffic flow and provide regular internal reports
5. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
6. Continually work on the Search Engine Optimization of the website(s)
7.Fix any errors or bugs in online content
8. Edit and post videos, podcasts and audio content to online sites
9. Arrange webinars and webcasts
10. Create online banner adverts
11. Write copy for email marketing campaigns
12. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Preferred Qualification:1. BMM / Certified Digital marketing course with at least 2 years of experience
2. MBA In marketing with at least 2 years of experience
Skills Set:
1. Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
2. Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
3. Video editing skills: Website and social media content will not just be text but frequently visual as well
4. Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
