Job description


Core Asana - Creative Strategist, Gurgaon, Experience 2+ years


Started in 2021, Core Asana Pvt Ltd is a yoga and wellness brand on a mission to create healthy-lifestyle-inspired premium quality products. At KSHM, a clothing offshoot of Core Asana, we craft comfortable movement-wear apparel for the awake.

About the role:

As a Creative Strategist for Core Asana, you will be at the forefront of shaping and executing creative strategies specifically tailored for enhancing the brand's identity. Your role is pivotal in developing content strategies for offline activations, ensuring a seamless fusion of creativity and brand messaging. The ideal candidate will possess a unique blend of creativity, strategic thinking, and a profound understanding of customer psychology to drive brand engagement.

Key Responsibilities:

1. Brand Creative Strategy:

- Develop and implement creative strategies focused on enhancing Core Asana's brand identity.

- Collaborate cross-functionally to ensure consistent brand messaging across diverse channels and touchpoints.

2. Content Strategy and Offline Activation:

- Craft innovative content strategies for offline activations, seamlessly blending creativity with brand messaging.

- Oversee the execution of offline campaigns, events, and activations to boost brand visibility.

3. Customer Psychology:

- Utilize a deep understanding of customer psychology to create content that deeply resonates with the target audience.

- Conduct market research and analysis to stay informed about industry trends and consumer behavior.

4. Storytelling and Verbal Communication:

- Employ exceptional storytelling skills to create narratives that emotionally connect with Core Asana's audience.

- Demonstrate excellent verbal communication abilities to effectively convey brand messages and values.

5. On-Camera Presence:

- Comfortably represent Core Asana in various settings, including on-camera appearances.

- Act as a brand ambassador, embodying the brand's ethos and values during public appearances.

6. Budget Management:

- Take responsibility for managing and optimizing budgets for creative projects and campaigns.

- Ensure cost-effectiveness while maintaining high-quality creative outputs.

7. Negotiation Skills:

- Collaborate with external partners, vendors, and agencies, showcasing strong negotiation skills to secure favorable terms for Core Asana.

8. Compelling Scriptwriting:

- Craft compelling scripts for various communication channels, including advertisements, videos, and presentations.

- Ensure scripts align with the brand's messaging strategy and deeply resonate with the target audience.

9. Visual Excellence:

- Drive visually premium content creation, overseeing the visual aspects of campaigns to maintain a high standard of quality.

- Collaborate closely with design teams to ensure visual consistency and excellence in all creative materials.

10. Sales Acquisition:

- Collaborate closely with the sales team to align creative strategies with sales objectives.

- Develop creative approaches to support sales efforts and enhance customer acquisition.

Qualifications:

- Proven experience as a Creative Strategist or in a similar role, with a strong portfolio.

- In-depth knowledge of customer psychology, market trends, and brand positioning.

- Exceptional verbal communication skills and on-camera presence.

- Proficient in budget management and negotiation.

- Excellent scriptwriting skills with a talent for compelling storytelling.

- Strong visualization skills with an eye for premium aesthetics.

Benefits:

- Competitive salary based on industry standards.

- Opportunities for professional growth and skill development.

- Dynamic and inclusive work environment.

- Performance-based incentives.

Please note: This is a Full-time on-site role in Gurgaon.

Interested Candidates can email

Industry:

Employment Type : Full-time