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05/11 Madhu
Consultant at Optima Placement

Views:13 Applications:7 Rec. Actions:Recruiter Actions:6

Copywriter - IT (2-4 yrs)

Gurgaon/Gurugram/Haryana Job Code: 97141

We believe remarkable talent, enthusiasm, and creative thinking add up to great work. We- re looking for a creative thinker with excellent writing and research skills to help us elevate that work as our full-time, in-house copywriter. As a member of the creative team, our copywriter will write and edit copy for the brands operating in Gulf. You will be working closely with one of our client's servicing and planning team based out of Dubai.

You will be required to brainstorm ideas, create concepts, and develop messaging, keeping in mind social media channels, primarily Facebook and Instagram.

Key Responsibilities:

- Discussing the client's core message and target audience. Interpret creative briefs to develop and produce creative concepts through execution on assigned brands.

- Understanding the message the client is seeking to express and translating this into written content

- Brainstorming visual and copy ideas with other members of the creative team

- Writing and presenting a few options to clients/agency; original content for a range of corporate marketing and communications materials., keeping in mind that the copy should be used to engage the reader

- Persuasion: Write persuasively and in some cases, defend their creative choices.

- Research and understand the client's needs and target audiences, through online searches, reviews of existing research, discussion with client

- Adhering to the tone-of-voice requested by the client

- Working with the art director (based in Dubai) to devise creative strategies

Skill Set:

- Excellent Language Proficiency and be highly creative and imaginative

- Team player with good written and interpersonal skills

- The ability to work to strict deadlines and under pressure, without compromising on work quality

- Have an eye for detail

- Have an interest in new advertising trends and techniques.

- Be skilled in writing clear, concise and grammatically correct copy

- Understand the different language styles that appeal to various target markets

- Significant experience in writing strong, succinct copy that is grammatically correct

- Stay updated on style guidelines & brand voice for consistency in messaging

Additional Skills:

- Social media or content marketing experience a plus

- Proofreading experience and familiarity with standard style guides a plus

- Experience working with content management systems, WordPress, etc.

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