Senior Consultant at Market Scope
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Copywriter - eCommerce (1-2 yrs)
- Write and edit image and wall copy for our performance ad campaigns across social media channels and offline channels
- Write enticing email subject lines to increase open rates, and email body copy to improve clickthrough rates
- Write blog headlines that entice readers to click and open our blogs, and occasionally write blogs
- Write copy for the website to influence visitor behaviour to sign-up for our programs, while communicating our value propositions clearly.
- Write UX copy for the product to drive user behaviour
- Write copy & content for digital and print marketing collaterals such as brochures, pamphlets,standees, banners, handouts & more.
- Work with relevant teams and partners to proofread all research/industry reports being generated as part of content marketing & PR efforts
- Write content for infographics, slide decks, and other visual forms of content
- Constantly experiment with copy to create innovative marketing collaterals, and gauge their performance by tracking relevant metrics.
Requirements :
- Outstanding writing skills, communication skill, grammatical ability, creativity and with a keen eye for detail
- Proven experience in copywriter role (2+ years)
- Ability to write persuasive copy for a professional audience
- Ability to work across teams and manage requirements across the organization
- Keen interest in upcoming technologies like Artificial Intelligence, Machine Learning, Cloud Computing is a plus
- Hawk-eyed proofreader who lets no typos and factual errors slip by.
- A healthy dislike for cliched phrases, clunky sentences and ambiguous
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